Tahilalats Collaboration Campaign

In this campaign, Kopi ABC aimed to broaden its audience and gain exposure by collaborating with one of Indonesia’s most popular illustrators — Tahilalats, whose followers share similar interests with Kopi ABC’s target audience.

Project information

  • Client: Kopi ABC
  • Objective: Collaboration Campaign
  • Project date: 2024

Tahilalats Collaboration Campaign

In this campaign, Kopi ABC aimed to broaden its audience and gain exposure by collaborating with one of Indonesia’s most popular illustrators — Tahilalats, whose followers share similar interests with Kopi ABC’s target audience. We combined Kopi ABC’s communication style with themes that resonate well with Tahilalats’ fans, resulting in the concept “Nongkrong Lowkey Bareng Sobi” (Lowkey Hangouts with Friends). The campaign featured a range of exclusive merchandise, including tumblers, jackets, and polo shirts. We also created a comic strip that reached over 6,000,000 and generated 575,000 engagements. The comic highlighted a relatable message — in our busy lives, simplicity can be something special. We don’t always need to create content or chase luxury. Sometimes, a cup of coffee with friends at a “watung” iis meaningful enough. The content received overwhelmingly positive sentiment and was organically reposted by several top-tier KOLs.