Ramadan Campaign with Shireen Sungkar

This year, Kopi ABC launched a special Ramadan campaign to promote one of our key products — ABC Qahwa. We partnered with Shireen Sungkar as the face of ABC Qahwa, whose persona perfectly aligns with the spirit of the product and the holy month.

Project information

  • Client: Kopi ABC
  • Objective: Awareness
  • Project date: 2025

Ramadan Campaign with Shireen Sungkar

This year, Kopi ABC launched a special Ramadan campaign to promote one of our key products — ABC Qahwa. We partnered with Shireen Sungkar as the face of ABC Qahwa, whose persona perfectly aligns with the spirit of the product and the holy month. In this campaign, Shireen shared glimpses of her daily life during Ramadan, encouraging audiences to spread kindness throughout the month. Every comment on the campaign posts was converted into a donation made through Dompet Dhuafa. The campaign successfully garnered over 150,000 engagements, orchestrating a meaningful collaboration between Kopi ABC, Shireen Sungkar, and Dompet Dhuafa.