Project information

• Client: Kopi ABC
• Project date: 2024-2025

Kopi ABC Qahwa

For the launch of ABC Qahwa, we partnered with 5 mega and macro KOLs on TikTok. As part of our strategy, we featured Abidzar as our brand ambassador, leveraging his trending persona among young audiences to strengthen the product's appeal. The campaign successfully garnered 3.7 million views and achieved a CPV of Rp51