Project information

• Client: Frozz

### Frozz**** Facing the challenge of supporting their rebranding into a "cool maker"—where cool represents both minty freshness and a modern, trendsetting brand image. Delapan brought the insight that today’s audiences define cool based on individual personas. So, instead of following the usual brand playbook, we took a different approach. We treated Frozz’s Instagram account as if it were a cool, confident man living his daily life—captured from his own human point of view.