Always On – Kopi ABC

Since 2023, Delapan has been managing Kopi ABC’s social media presence across Instagram, TikTok, X, YouTube, and Facebook. Over the span of 1.5 years, we successfully grew the brand’s following by 40,000+ new followers and executed dozens of campaigns to increase Kopi ABC’s Share of Voice (SOV).

Project information

  • Client: Kopi ABC
  • Platform: Instagram, TikTok, Facebook, Youtube, X

Always On – Kopi ABC

Since 2023, Delapan has been managing Kopi ABC’s social media presence across Instagram, TikTok, X, YouTube, and Facebook. Over the span of 1.5 years, we successfully grew the brand’s following by 40,000+ new followers and executed dozens of campaigns to increase Kopi ABC’s Share of Voice (SOV).

From the earlier “Mantapin Aja” messaging to the current communication “Aku Butuh Coffee,” the main challenge has been maintaining relevance with Kopi ABC’s audience. That’s why we continuously tap into various audience interests and create snackable, entertaining content tailored to their lifestyle and digital habits.