Always On – Frozz

Since early 2025, Delapan has led Frozz’s brand revamp, repositioning the mint as a symbol of effortless cool that speaks to Gen Z.

Project information

Client: Frozz
Platform: Instagram & Tiktok

Always On – Frozz

Since early 2025, Delapan has led Frozz’s brand revamp, repositioning the mint as a symbol of effortless cool that speaks to Gen Z. By centering content on music, sports, lifestyle, and everyday vibes and delivering it in a laid‑back, edgy voice. Frozz transcends refreshment to become a form of self‑expression that aligns with young consumers’ values, habits, and identity.