Always On – +62 Coffee

Since early 2025, Delapan has been managing the Instagram account @plusenamdua.idn, building its digital presence around the core message #LebihDariKopi (“More Than Coffee”). This flexible and lifestyle-driven narrative enables +62 Coffee to stay culturally relevant through creative, on-ground, and digital activities.

Project information

  • Client: +62 Coffee
  • Platform: Instagram

Always On – +62 Coffee

Since early 2025, Delapan has been managing the Instagram account @plusenamdua.idn, building its digital presence around the core message #LebihDariKopi (“More Than Coffee”). This flexible and lifestyle-driven narrative enables +62 Coffee to stay culturally relevant through creative, on-ground, and digital activities. One of the standout moments was the nobar event with coach Shin Tae-yong in February–March 2025, which generated strong media traction and reinforced +62 Coffee as a vibrant hangout spot for “warga +62.” Supported by consistent content and strategic engagement, the campaign helped the brand gain over 5,000 new followers in Q1 alone.