+62 Bersama Garuda Nobar with Coach Shin Tae-yong

In March 2025, our client +62 Coffee hosted a special watch party event featuring the renowned national team coach, Shin Tae-yong. This high-impact activation, aimed at boosting brand awareness, successfully positioned +62 Coffee as the go-to hangout spot for local football fans affectionately known as "warga +62."

Project information

  • Client: +62 Coffee
  • Objective: Awareness
  • Project date: March 2025

+62 Bersama Garuda Nobar with Coach Shin Tae-yong

In March 2025, our client +62 Coffee hosted a special watch party event featuring the renowned national team coach, Shin Tae-yong. This high-impact activation, aimed at boosting brand awareness, successfully positioned +62 Coffee as the go-to hangout spot for local football fans affectionately known as "warga +62." the campaign exceeded expectations and generated significant media buzz. Coach Shin Tae-yong’s attendance — not only created a memorable moment for fans but also helped drive substantial digital growth, with the @plusenamdua.idn account gaining over 5,000 new followers during the campaign period.